About me

Orit Hertz – Master Florist & Founder of the Floral Design School

Orit Hertz holds the prestigious title of European Master Florist and a Diploma in Floristry from the British Florists’ Association. She also holds a degree in Graphics, Advertising, and Art from Montgomery College (Maryland, USA), and a Bachelor’s degree in Business Administration, specializing in Entrepreneurship.

Nice to meet you, I’m Orit Hertz.

For many years now, my heart has been beating to the rhythm of flowers. As a European Master Florist, I truly believe that floral design is much more than just a technique – it is a language of creation, emotion, and a deep connection to nature.

After spending years in the high-tech industry, I decided to follow my heart and weave my dream into reality with my own hands. Since then, I live and breathe design, mentor generations of florists at my school in Kibbutz Na’an, and showcase my work in leading international exhibitions and magazines.

My Vision: Connecting Professional Knowledge with Creative Experience

I founded the Floral Design School out of a passion to make the world of design accessible to everyone. At my studio in Kibbutz Na’an, I host in-person courses and workshops that provide professional techniques, endless inspiration, and an unforgettable experience.

To reach flower lovers everywhere, I have also developed my Digital Workshop Collection – professional online courses that allow you to discover the secrets of floral design right from the comfort of your own home, at your own pace, and on your own schedule.

I invite you to join me, whether at my studio in Na’an or from your screen at home for an experience filled with color and fragrance. Come learn the highest professional techniques and enjoy moments of peace and creativity within your daily routine.

Wishing all of us great days,

 Orit Hertz